Why Use Twitter With or Without Ecommerce Solutions?
Amidst your busy days, most of you have heard about Twitter. And my guess is most of you have decided there’s not much there for you to use to improve sales. Really, what are you going to tweet about? It’s just another time sucker, right?
Wrong. Even though, everything you read says you have to tweet 3-5 times per day for it to be effective and you have to spend time following other folks, here are some clear, concise and practical ideas for how you should be using Twitter to drive foot traffic in to your storefront or eyeballs to your online store:
- Use it alert your current customers of a sale: Tweet the promo code to them and tell them to come in and mention the code. This works just as well if you have an online store too!
- If you carry “hot” fad type items that are difficult to keep in stock, consider using Twitter to notify those potential customers that the item is back in stock.
- Consider having Twitter ONLY events at your location. The have to be following you to be notified of a special wine and cheese event or some other customer appreciation event.
- If you offer services or are primarily a service business, consider using Twitter for tips, news, suggestions, how to’s, or other websites that might help you followers, in addition to some of the items above.
The best part of Twitter is you do not have to ask for their info or their email address. You just tell them to go follow you at Twitter.com/YourStoreName. Simple. The other great thing about Twitter is that you never have to worry about your message getting caught in a spam filter! All Tweets get through.
Twitter doesn’t have to be used the way comedians always rip on: “Hey, I’m putting a new roll of toilet paper in the bathroom!” Twitter, like all Internet sites, is just a tool. Just make sure you make it totally obvious and easy for people to know how to follow you and give them incentive to do so. Put it on your receipts, your invoice, your voice mail, your store windows, your website…everywhere you can.
May the force be with your Tweets…
