Two Low Cost Ideas to Get the Word Out!
All of us struggle to balance the need to get the word out about our products and services with the reality of what our budget will allow. Certainly with the Internet, the cost to get out to the entire nation (yes, the world too) is the most cost-effective strategy one can take.
Yet, still the old standby’s for doing so, can typically take a small company into those budget areas that can make you squirm (but, don’t forget, they still are incredibly cost effective compared to other national or worldwide advertising mediums). So today I would like to offer up 2 places you should strongly consider using. Facebook Ads and Fiverr.com.
Most of you have probably heard about Facebook ads, even if you have not fully explored it as an advertising medium. In a nutshell, Facebook Ads are pay per click ads that get shown on the right hand side of a user’s Facebook page. They offer an easy way to allow folks to “like” your company and are still relatively inexpensive compared to the cost for the same pay per click on Google Adwords. Plus, you can include an image in your ad as well
Facebook also adds to its advantages the ability to target your ads to the precise demographic you want your message to be in front of. Gender, Age, Hobbies and Interests can all be used to make sure your ad is only shown to those that match your criteria.
And, since Facebook surpassed Google in percentage of total traffic a week or two ago, you are ensured your future buyers are logging in and seeing your ads!
The second site is a fairly new site called Fiverr.com. This site is a directory of services that people are willing to do for $5. Things like post your message to 19,000 of their own Twitter followers, or share your message with 13,000 Facebook friends. Most of the fun is in poking around and seeing what folks will do for $5, but imagine what a small $100 investment might be able to accomplish for you.
As always, implementing a tactical solution (what and how much) should normally be preceded by some good old fashioned strategic planning (don’t think D-day invasion here, just a couple days or a week of sound thinking) to establish the goals, appropriate audience, message, call to action and anticipated results.
May the Force Be With You and Help You Sell More!
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