Facebook Changing its Tune & Google wants to See How Fast Your Site Loads
Just when you thought the lightspeed co-ordinates entered into your navi-computer where perfect, keeping you from bouncing to close to a super nova, along come two major changes requiring a course adjustment .
Facebook is changing the way its Fan Pages are used. Before, anyone could create a Fan Page for a business and many clients or customers of a company did just that (see the Coca-Cola story). Well, now Facebook has introduced Community Pages where those typical raving fans will now have to go. Fan Pages will now be the sole domain of the business, personality or band that owns the brand.
Another major change is that users will no long be asked to “Become a Fan”. The new terminology will be “like”. Facebook has recently sent an email to ad agencies instructing them to tell their clients to use new language such as “Find us on Facebook” or “Like us on Facebook” instead of the traditional “Become a Fan”.
Please take note and make sure all your Facebook advertising is converted over to the new terminology.
On another very interesting note, Google has now added site response speed to its search results algorithms. If you think your site (especially interactive or ecommerce sites) may be slow, give us a call to evaluate it, so you do not drop in results you may have worked very hard to achieve!
May the Force be with you as you adjust course!
