8 Things To Do Before Launching Your Social Media Blitz
Social Media is Great, but did you do These 8 Things First?
Facebook, Twitter, Linked In… the list goes on and on. Social media dominates the Internet landscape these days and you most definitely need to be playing in this sandbox to grow your business. But before you begin to ramp up an effective social media campaign, make sure you have built the proper foundation first.
Click on the following link to download our complimentary white paper entitled: “Sure Everyone is Doing It, But Did You Do These 8 Things Before Launching Your Social Media Blitz?” http://goxsellit.com/wp2/. If you don’t feel like downloading the white paper, no problem…we’re going to cover each point here in the blog over the next few weeks.
A quick tip for you: make sure your online store or website includes word of mouth tools that make it easy for your site visitors to use their social media accounts to spread the word about your business. Let’s begin our first Pre-Social Media lessons. Remember, you will be taking your first steps into a larger universe young Luke…
Here’s the first thing to do:
Make sure your current web site is engaging and fresh, after all, this is most likely the end point to your social media campaigns! The last thing you want is tons of friends, fans or followers that end up going to a site that is:
- hard to read
- difficult to navigate
- looks very outdated
- doesn’t let them “DO” something
Once you have completed this process, you can move on to social media. Really I’m not kidding here. Why am I making you finish all this? Social media is what, in the old days, we called word of mouth. Only, in the old days, the only way to do this was to tell someone your name and maybe give them your phone number. Today, people may still give out your name, but more likely, they give out your web site address. Either way, their first destination is usually what we call an “eProperty”.
An “eProperty”, can be your web site, your blog, your Facebook fan page or a whole host of other web based destinations. So, you must make sure that your web site is engaging and fresh. After all, it will most likely be the first impression people get of you and/or your business.
The most important concept to keep in mind is that content, more importantly RELEVANT or ENGAGING CONTENT, is what drives social media. So, you really need some content to put into these tools. If you are going to share and connect with people, it’s good to be able to actually provide them with information of value to them.
May the Force Be With You, Always.
